I really hate seeing EVGA go down like this.
Hopefully a company like PNY or Zotac grab him and he brings all his design knowledge to bolster the companies offerings. I really don't want him to go to ASUS .. it'd be such a waste.
Just realized that I might need to stock up on his KingpinX thermal paste.. I don't think his disconnect from EVGA should mess with his XOC offerings, but who knows..
I mean, typically FEs haven't been used to undercut AIBs. They've been more expensive than reference designs and usually between (using EVGA as the example) like a FTW3 and a Black.
What happened this year was unprecedented, as far as I've seen, and not for nothing.. but we've seen a whole lot of unprecedented since 2020. Madness!
I wonder if Nvidia does pretty much just want to push the AIBs out? In that case it would explain why they don't particularly care about EVGA leaving. Basically they can just offer up terms with a take it or leave it attitude, knowing that if the AIBs leave they can just sell more first party cards.
They don't need to outright eliminate AIBs, just keep offering the same stiff terms, while undercutting their prices with the FEs. Eventually FEs will be the majority of cards sold and the AIBs can decide whether to continue or not.
It would burn a lot of bridges if Nvidia actually admitted to that. Apple's model is so profitable its the one many tech companies strive for. Nvidia's actions have pointed to it from its acquisitions to its behavior with its partners for a long time. They are just a means to an end. They even tried to create an ecosystem.
I think they overshot but maybe still be trying. They should do a console all by themselves and get it over with. Most of us would still mainly be pc gamers.
Nvidia hasn't really shown to be that adept at making CPUs. Also I am not sure whether ARM based CPUs are ideal for that scenario? For that reason I don't see them having much success with consoles in the future. The one thing AMD seems to have locked down are applications that require both good CPU and GPU performance.
I guess I'll buy MSI again for nV now.![]()