Yeah, lol. I'm hoping for lots more inventory on the 25th.
This article makes for interesting reading. We know who SOC's are in the new consoles don't we?
https://investorsfreshnews.com/playstation-5-launch-in-uk-descends-into-chaos/
This is also an interesting read from Gibbo at Overclockers UK;
"The CPU's are simple, we are buying most in small batches from grey resources because official stock is slim to zero and all that grey stock actually cost us above what you the customer is paying, the current AMD 5000 CPU's we are shipping out we are losing money on, but we buy these more expensive chips to ship some orders to do the best we can for our customers. We only turned one batch of 5800X away because the supplier wanted £100 more per CPU than we had sold at, we can afford to take a £10 or even £20 hit per CPU, but £100 hit per CPU we cannot afford that. That is why the CPU's were slightly above MSRP which makes us around 10% margin on official stock but at the same time means we don't loose too much when we buy none official stock. I've being doing this for twenty years and I know that at every CPU launch there will not be enough official product, I will have to buy grey product which loses us money but it is our priority to ship customers orders at the prices they paid, we always honour the price even if we lose money and we simply knew we would lose money on a large percentage of the pre-orders due to buying grey. So in short we charge a little extra, around 5% to give us a buffer to allow us to buy more expensive stock, because our main priority is shipping our customers orders, not how much money we make on those orders but at the same time we don't want to be shipping all the orders at losses so that buffer means we can take more expensive stock and still break even. By us taking official and grey stock means in the end we ship more orders meaning we please more customers who were happy to pay that small premium.
The customer has the choice, to shop around, the MSRP is also a suggestion not a given and after being recently burnt selling at MSRP's we are now far more cautious.
The GPU MSRP's are near impossible to hit for board partners and for ourselves, after operational cost we'd be lucky to break even and considering the huge amount of workload on all departments GPU's are creating selling product at a loss on several hundred or a thousand plus cards on a brand new in mega short supply product is simply not possible for ourselves. When the custom cards are released people will see that launch MSRP's are very distant compared to actual selling prices, that is not resellers gouging that is just board partners selling product at fair margin so they can survive.
We are always fair in what we do and if we can hit an MSRP we will do so, but to be quite frank after the 3080 MSRP that has lost us potentially thousands we are now a lot more cautious. As 24hr after launch of 3080, in some cases, minutes/hours no reseller anywhere was selling a board partner card at £649, ask yourself why and it was not because of gouging."
He's also commented that their will be slim to no cards from 6800 AIB's next Wednesday. I'd only expect cards from Sapphire, Powercolor, XFX and whoever else is an AMD only partner. Forget Asus, MSI & Gigabyte. They've got too many pre-ordered 3080's to deliver.