I just paid off the WRX. No more car payment!!
I suspect Supra's not moving off the lot has a lot more to it than price alone. However, if they all have ridiculous mark-ups, that's certainly not helping anything.
Most of it is price. Over $60k puts it into "decision making" territory. People who were going to buy a Supra, already bought a Supra. People who were going to buy a Vette, already put down their deposit. There was nothing that was going to change any of those minds. However, there is a group that is in the middle. They are people who are not sports car enthusiast but who are now looking for a 3rd "fun" car. Those are the people that are looking for bang for the buck. The Supra is not currently positioned (price wise) to capture that audience.
Saw one in person today while I was grabbing breakfast.
Nope, still fugly in person.
The Toyota Supra is ready to go racing, and Toyota is officially announcing all the specs for the competition ready GR Supra GT4 after previously teasing it with a concept. Sales start in Europe in March 2020, North America in August, and Asia in October. Toyota only offers European pricing at the moment, and the GT4 goes for €175,000 there ($194,395 at current exchange rates).
When the world saw showed the new Toyota Supra, the world wept that there was no Toyota-designed engine under the hood. Rather than some new 3JZ, there was a BMW B58 straight six. Well, everyone may dry their tears, as tuning legend Steph Papadakis got that stock Supra engine to the four-figure mark.
The rest, virtually everything else, are custom parts.
As long as you have 20k lying around
The car is still practically new so everything has to be custom. The guy who was tracking it and crashed his even commented that he couldn't get replacement parts for most of the car for months. However, people like this will be creating the blueprints for parts soon to come. This does demonstrate that the core block is pretty stout (not that anything less was expected from a BMW engine).
Power isn't cheap....