Right and to get lied to the face just before launch is a great thing? Its setting expectations that AMD has a problem with. When they hyperbole, everyone is ready to give them a chance, remember when I stated that power was going to be an issue with these cards? What was the reaction like here? Rabid. Remember when I stated the performance here? What was the reaction? Rabid. Its pretty bad when people can't open up their eyes and take possible reality over marketing hyperbole. While the 970 was a crap move by nV, its the only mistake they have done this gen, AMD have done 3 missteps so far, delayed, rebranded, and unable to compete with nV on all fronts. All of these have cost them dearly. On top of this the hyperbole they have used which just created massive amounts of disappointments when reviews came out.
Marketing and PR, hyperbole is ok at times, but only when its based on truth, not on a lie. Its like a person that trash talks in sports, if he/she can back it up yeah that's great the physiological effects of it work, if not, nope.
This is the same sh*t they did with phenom and bulldozer. Its bad business, the best way to get around that, is don't say anything have the reviewers judge it. Sure they still will come to the same conclusion, but at least it won't be a disappointing let down of expectations.
About H Im sure something was said that pissed AMD off, the other two review sites I don't see why.