Regardless of your thoughts on RTX,
where did your $1350 end up going?
Doesn't have to be there for every game, just the ones people would be most looking forward to. So far, it looks a large number of AAA games due to release in 2020 worth their title will have DLSS 2.0 support:
Atomic Heart
Serious Sam 4: Planet Badass
Vampire: The Masquerade – Bloodlines 2
Cyberpunk 2077
Watch Dogs Legion
Those are the one's I'm personally interested but there's more. This week even Minecraft is getting a ray tracing and DLSS 2.0 update as well.
Some of those games probably won't need DLSS once the 3080Ti drops, but for people who buy the lower end cards like the 2060, it would be foolish to dismiss the benefits DLSS 2.0 can offer these gamers. We already know 4k DLSS 2.0
performance mode is superior to native 1440p in terms of quality, a 5700XT simply wouldn't be able to compete performance or IQ wise in this area.
And who would front that non proprietary version of DLSS so it runs on all platforms other than their own? Do you think AMD is going to dedicate AI server farms out of its own pocket to release a non proprietary version of DLSS that will work on it's competitors hardware? FYI, AMD already tried this as a concept and didn't find it worth the time and cost to implement. Unlike Nvidia, which has AI server farms up the ass since it's one of their core businesses so they can set aside a dedicated neural network for DLSS training.