I see a lot of posts on here from Canadians who say AMD products are vapour ware and when they are available are expensive. If you look at the EU the market is about 600m, more than twice the USA. Intel, Nvidia MS and Sony think it's a big market so provide product availability. TBH anything AMD in Europe is seen as second rate Meh and maybe that's why they concentrate on America. If they broaden their horizons they might become as big as Nvidia
A few years ago I was on holiday in America when it was Canada day. One of the news stations in New York asked people what was the flag of Canada. Bear in mind New York state borders Canada 80% had no idea

Don't forget according to Donald Trump Canada invaded you in 1815 and burnt down the White House (it was actually the Queen's East Lancashire Regiment, my local regiment, but hey why spoil a good lie.) If AMD can't be bothered supplying enough cards to a market that is twice the size of America so be it I don't really care.
So if no AMD GPU's in Europe who is really bothered about their CPU's especially Zen 3? What's SAM without a 6800? There is no availability of Zen 3 in the UK ATM. AMD is too full of idiots like Frank Azore to really understand how to make the brand go global. As you say over here it's very much seen as a USA brand whereas Nvidia is seen as a Global brand. Big, big difference.