No of course it is cooler. No question about it. My biggest worry is that it was running 98-100 C before the reinstall. Now I re-did everything again with extra pads and ensured that everything is properly intact and touching by checking marks etc. Still memory junction temperature is 110 C. I have now done this five times over. Last time possibly the VRAM wasn't touching everywhere but now there is no excuse. My memory temps are still lower than before. But memory junction isn't so really not sure wtf is going on now. 
