AMD market share is up to 29.999999999%

I'm actually surprised that AMD is holding on as well as it has in the mobile market considering how much better Maxwell was on power use. That being said, the discrete market share is just brutal. It's a good thing that AMD is in both consoles so that developers have no choice but to give their architecture support. Their low discrete market share makes it too easy otherwise to just cut corners on optimizing for AMD hardware.
 
I would think Polaris will bump things up for Qtr 3 regardless of Nvidia high end successes for market share. With lower end Polaris 10 and 11 shipping now it should look good. Mobile should increase as Polaris 11 takes hold, well until Nvidia has Pascal GP 108 out that is (if that exists).
 
It looks like they're rapidly on their way back to the 40% discrete share which they held for many years (although according to the article their more recent share was ~35%).
 
I would be very careful with that. As AMDs financial results show their financial performance is worse at the same time and you need to consider a product portfolio shift from the competitor. Shipped products from the Maxwell portfolio have been reduced quite a bit.

In the end you need to look at this over at least a time period of a year if not more and you need to include numbers like revenue, margins, ASPs and profits in order to get the full picture.
 
DukeNukem said:
I would be very careful with that. As AMDs financial results show their financial performance is worse at the same time and you need to consider a product portfolio shift from the competitor. Shipped products from the Maxwell portfolio have been reduced quite a bit.

In the end you need to look at this over at least a time period of a year if not more and you need to include numbers like revenue, margins, ASPs and profits in order to get the full picture.
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You're quite right in that market share as a performance metric on it's own is pretty meaningless. Look at Apple and Android devices for instance. Apart from Samsung most other Android phone manufacturers are losing money whilst Apple is rolling it.
 
LordHawkwind said:
You're quite right in that market share as a performance metric on it's own is pretty meaningless. Look at Apple and Android devices for instance. Apart from Samsung most other Android phone manufacturers are losing money whilst Apple is rolling it.
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Exactly this and sometimes companies tend to somewhat buy market share by reducing prices in a way that it bites into their margins. If the margins are very high then you can do this for some time. If your margins however have already been quite low, then it is a very short term move which you will not be able to sustain for a longer period.
 
DukeNukem said:
Exactly this and sometimes companies tend to somewhat buy market share by reducing prices in a way that it bites into their margins. If the margins are very high then you can do this for some time. If your margins however have already been quite low, then it is a very short term move which you will not be able to sustain for a longer period.
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According to reports as of 30 June 2016 Nvidia's gross margin was 57.55% and AMD's 31.06%. This margin varies considerably and is obviously dependent on sales, costs and gross revenue. https://ycharts.com/companies/AMD/gross_profit_margin

It's reasonable to extrapolate from these figures that Nvidia is selling more "high-end" cards which come with a higher margin whereas AMD are selling "mainstream cards" that have a lower margin. In AMD's case the higher market share will eventually become higher profits whereas Nvidia can take a hit in market share and still make much more profit because of their higher margins. :sherlock:
 
Isn't AMD's margin a mixture of all its businesses? I'm guessing that their margins in CPUs must be pretty poor, since they haven't been competitive on performance for going on a decade now, so that could be dragging down their GPU margin. Just guessing, but margin on their GPUs might be even around 40%?

I think AMD can afford lower margins in the GPU business to try to gain market share, since either way it's going to look better than their CPU metrics.
 
I suppose higher market share in desktop + console market share keeps the GCN relevant in the software side in devs eyes ...
 
Good News! We need competition on both end GPU and CPU and i wish there is a 3rd player which would result driving prices down which is good for us consumers.
 
Discrete Desktop GPU Market Trends Q2 2016: AMD Grabs Market Share, But NVIDIA Remain

Discrete Desktop GPU Market Trends Q2 2016: AMD Grabs Market Share, But NVIDIA Remain

We're back once again with our periodic series looking at computer hardware market trends, this time taking a look at GPU sales for Q2 2016. Broadly speaking, unit sales of discrete desktop graphics cards are traditionally not strong in the second quarter. This year was not an exception, and shipments of video cards nearly hit a multi-year low after dropping by around 20.8% from the previous quarter, according to Jon Peddie Research (JPR). During the quarter, AMD managed to slightly improve its shipments and gained market share, whereas NVIDIA’s sales of desktop discrete GPUs were down in terms of units. Nonetheless, the latter still commands the lion’s share of the market.

http://www.anandtech.com/show/10613...-grabs-market-share-but-nvidia-remains-on-top
 
With the kind of prices that are going on right now how can they not gain marketshare... Mind you I think its a combination of new hw and better prices on older hw.

Older amd cpus and gpus have great deals going. And once the 480 hits MSRP itll sell like hotcakes.

Just put in this order:

Description Qty In stock Unit Total
Kingston Hyperx Fury Memory Black 16GB 2X8GB DDR3-1866 CL10 Dual Channel Memory Kit
1 Yes $92.62 $92.62
ASUS 970 PRO GAMING/AURA ATX AM3+ DDR3 AMD 970 USB 3.1 RGB LED Lighting Control Gaming Motherboard
1 Yes $141.98 $141.98
AMD FX-8320 8 Core 3.5/4.0GHZ Processor AM3+ 16MB Cache 125W Retail Box
1 Yes $169.99 $169.99
Corsair Cooling Hydro Series H60 CPU Cooler System LGA1150 1155 1366 1156 2011 AM2 AM3 FM1 & FM2
1 Yes $82.98 $82.98

CAD free ship but add 15% GST
 
That's a pretty good bump in value considering the competition's products didn't catch on fire or explode or anything like that.
 
Riot, blizzard, ea , and even ubisoft to a degree (depends on where you buy it) are not tracked on steam for games played so yeah steam hardware surveys are only as good as the people who use steam to play their games.

Sent from my VS990 using Tapatalk
 
ShaidarHaran said:
Very interesting. To be fair, Steam is just one use case for video cards. I wouldn't be even remotely surprised if the rest of the 480s on the market are going into mining machines, be it Ethereum or something else.
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Unfortunately, going into mining machines doesn't create a solid customer base in gaming, which would encourage developers to optimize for GCN.

I'll state again how much I hate these stupid cryptocurrencies. They waste a lot of computing time and power, and they distort the graphics card market (albeit AMD may benefit from that). As far as I'm concerned the sooner they die the better.
 
Nagorak said:
Unfortunately, going into mining machines doesn't create a solid customer base in gaming, which would encourage developers to optimize for GCN.

I'll state again how much I hate these stupid cryptocurrencies. They waste a lot of computing time and power, and they distort the graphics card market (albeit AMD may benefit from that). As far as I'm concerned the sooner they die the better.
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Is GPU mining even a thing anymore? Last time I looked into it, purpose-built toaster boxes were the new hotness.
 
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