why radeon didn't even try to gain market share this generation?

N

Napoleonic

Active member
by pricing the rx 7000 series even cheaper than the original msrp, for example :

7900xtx for $850
7900xt for $600
7800xt for $400

what would happen if they did that though? would nvidia lower their price? can they swallow their pride or perhaps their profit?

would people actually buy radeon if 7900xtx is almost as cheap as 4070 ti and so forth? would you?
 
Maybe because they are selling well... I imagine the AI boom might explain some of that. Prices seem stable on radeon of late. We saw Nvidia drop its price by about 50$ one some skus when the 7800xt came out. Competition can have some effect but def we need more competition in the market. Lets see what the xmas buying season brings.
 
pax said:
Maybe because they are selling well... I imagine the AI boom might explain some of that. Prices seem stable on radeon of late. We saw Nvidia drop its price by about 50$ one some skus when the 7800xt came out. Competition can have some effect but def we need more competition in the market. Lets see what the xmas buying season brings.
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selling well? that should not even be the goal, the goal should be to gain marketshare over nvidia...
 
The marketing from AMD for the Radeon side is not good enough. Imho that is the biggest failing. It really feels like AMD is just pouring enough into it for it to exist... but not enough to be really nailing it imo.
 
It really feels to me like AMD have kind of given up in the GPU space. They may not have totally abandoned it, but they're not trying aggressively to compete anymore. If they wanted market share they should have pushed Radeon 6000 series more during the pandemic shortage, but they really didn't.

For all our sake, I hope they don't entirely give up, but at the same time most GPU buyers have acted in a way that pushed us toward an Nvidia monopoly. Only now that we're here they are upset about how we are getting price gouged.
 
If only because of the consoles I cant see AMD drop the GPU space. Cant be that hard to derive and build a discrete gpu from a newly designed console gpu. Even if they only have 20% of the DGPU market its still millions of gpus sold every year. Rumor is that PS5 Pro will have a 60 CU navi 3.5 gpu in it. And theres at least 2 other gens being worked on as we speak in Navi 4 and 5.
 
Nagorak said:
It really feels to me like AMD have kind of given up in the GPU space. They may not have totally abandoned it, but they're not trying aggressively to compete anymore. If they wanted market share they should have pushed Radeon 6000 series more during the pandemic shortage, but they really didn't.

For all our sake, I hope they don't entirely give up, but at the same time most GPU buyers have acted in a way that pushed us toward an Nvidia monopoly. Only now that we're here they are upset about how we are getting price gouged.
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yea it has gotten to the point that NV features have strong grip on pc gaming and we simply don't want to miss out on them, but still with aggressive pricing AMD can still target part of the market... I think it just that the higher ups on AMD care more on battling intel, very understandable because they still have chances on that front, 7800X3D is the current undisputable gaming CPU, they also have monopoly on gaming consoles APU there and then AMD has been gaining market share steadily on the server CPU market... however Intel has entered the GPU market with quite a something, if Intel is willing to play on that front in the medium to long term, in like 5 years AMD Radeon could be relegated to 3rd place. And who knows perhaps by 2030 Intel could also enter the gaming console market, or even nvidia at that time if their ARM CPU could take off.
 
nvidia already has a spot in the home console market, they're powering the Nintendo Switch and the rumored Nintendo Switch 2. Granted they're just mobile parts (Tegra X1 in the Switch and some kind of Tegra Orin processor in its successor). Could they pair their ARM CPU's with the discrete GPU's and try to take over the Sony/Xbox share?
 
Nagorak said:
It really feels to me like AMD have kind of given up in the GPU space. They may not have totally abandoned it, but they're not trying aggressively to compete anymore. If they wanted market share they should have pushed Radeon 6000 series more during the pandemic shortage, but they really didn't.

For all our sake, I hope they don't entirely give up, but at the same time most GPU buyers have acted in a way that pushed us toward an Nvidia monopoly. Only now that we're here they are upset about how we are getting price gouged.
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Sad but true IMHO. I have an Nvidia 3090 and can't see any reason to go back to AMD who I supported for years. Lets see what's happens but not hopeful.
 
They also stumbled badly on FSR3, pushing it out before it looks like it was really ready and into two titles that no one cared about. Leading to nothing but bad PR for the feature. Leaving the feeling that they really need to do a better job getting shit ready before pushing it out. Anti-Lag+ also feels like it got pushed out too fast. They should have worked with developers to prevent an issue before release etc etc etc. All self inflected sillyness that just didn't need to happen.
 
Sasquach said:
nvidia already has a spot in the home console market, they're powering the Nintendo Switch and the rumored Nintendo Switch 2. Granted they're just mobile parts (Tegra X1 in the Switch and some kind of Tegra Orin processor in its successor). Could they pair their ARM CPU's with the discrete GPU's and try to take over the Sony/Xbox share?
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there is no way console devs want to re tool to support ARM cpus and x86 / x64. it was part of the reason that AMD won the contracts in the first place. Nvidia couldnt do x86/x64 cpus and were being dicks on the gpu side and after being risc for so long both sony and ms were like yeahhhhh it would be way easier if we simplified the pipeline.


as for AMD in the GPU market they have been developing towards a goal with RDNA since day 1 and been making iterative steps to get their. that being a true MCM chiplet design. Software side they have been playing catch-up obviously but at least they are trying to compete in features is it the best solution no FSR3 needs a heavy push into adoption but it wont happen without some more polish.
 
bill dennison said:
i think now by RDNA 5 they will have MCM working well
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Don't think RDNA 5 will even have a high end competing card with Nvidia. AMD have realised that they can't really compete with Nvidia at the highest level eg xx90/80ti so will concentrate on targeting the level below where most of the sales are made. I read an article where AMD have laid off RTG staff in China to cut costs. I think AMD will be putting most of their money in AI professional cards and and just keep the gaming GPU's ticking along.

https://www.tomshardware.com/news/a...ored to be,plan due to economic uncertainties.

Guess only Lisa Su knows.
 
could also be that AMD has concerns about having folks in China in the chip side of the business given the restrictions from the US government in terms of sales in the first place.

AMD just had a new patent get posted by the US patent office detailing GPU MCMs the benefit of this is economy of scale single chip design and if you want to add performance add more gpu complexes so you can have a single chip architecture that then gets packeged up and down the stack so

entry level single gpu die
mid level two gpu dies
mid high three gpu dies
halo four gpu dies

the cost of the dies makes for a high yield rate lowering manufacturing costs allowing for more competitive pricing with easier scaling potential.
 
speaking of MCM, has anyone doing investigation whether or not the 7900 series have inter chiplets performance issue like Ryzen CPUs have?
 
I think there has been. But in general, graphics cards don't move stuff between cores like CPUs do. So chiplets can make a lot of sense for them if there's a surrounding bus that can feed all of them quick enough.

In the end, AMD just couldn't compete with Nvidia with their current feature set. Rasterisation is good, but the extra goodies you get with Nvidia are just better. And AMD still does weird things in their drivers, as seen from the CS2 bans for Radeon users.
 
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