Asus Hikes Prices for Its Graphics Cards and Motherboards

EYE4LYFE

EYE4LYFE

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Asus hikes prices for its graphics cards and motherboards: Already costly ROG Strix Nvidia GeForce RTX 3090 White OC Edition Gaming goes from US$1,849.99 to US$2,109.99

Asus has revealed that a wide range of its premium graphics cards and motherboards have had their prices increased. For example, the Asus ROG Strix Nvidia GeForce RTX 3090 White OC Edition Gaming card now costs over US$2,100, and the ROG Strix LC AMD Radeon RX 6800 XT that was US$899.99 at launch is now priced at US$1,079.99.

https://www.notebookcheck.net/Asus-...from-US-1-849-99-to-US-2-109-99.513133.0.html


Wow. Unless ASUS changes its stance on this new pricing structure, I'll take my business elsewhere. I've owned several of its GPU's over the years, and my networking equipment for the last decade has been exclusively through them. A premium has always been expected, but this is ridiculous.

2020 was a rough year for everyone. Year-over-year growth declined for companies worldwide, I'm sure. I will not accept the reasons given by ASUS (Operational Costs, Logistics & Tariffs) as an excuse to gouge prices.

So, I'm done. While solely losing my business doesn't affect the company's bottom line, just on sheer principle, I can't support ASUS anymore.

Any other companies that follow suit will meet the same fate as I have no problem supporting businesses which don't attempt to take advantage of hard working citizens.

I'll gracefully bow out altogether if need be.

Edit:

This article puts things into perspective, and all I can do is smfh.

A Trump tax means you’ll pay even more for Nvidia and AMD’s impossible-to-find graphics cards

But PC gamers and other graphics card buyers also managed to dodge the bullet of higher prices back in September 2019, when the Trump administration granted specific exemptions for “graphics processing modules” and “accelerator modules.” And as The New York Times reported last week, the government extended many of its tariff exemptions until the end of the year.

gpu_tariffs_excemptions.jpg


But December 31st, 2020, came and went with any additional extensions — and The Verge can confirm the exemptions for graphics cards and motherboards (classified under reporting number 8473.30.1180) were among those that expired at the end of the year.

But we don’t really need to speculate whether this might affect the price you pay because Asus, the largest motherboard manufacturer and a noted GPU supplier, has said it will and has already increased some of its prices, as reported by Videocardz.

https://www.theverge.com/platform/a...d-gpu-trump-tax-china-tariff-exemption-expire
 
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Can't really blame ASUS. This is how all companies operate; the extra cost is always pushed on the consumer.
 
acroig said:
Billy gonna have to get hit by a city bus this time to pay for one. ;)
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bill could buy 3090 Strix SLI & 6900 xt tuf CFX at the same time if i could find them and wanted them :p

but i will settle for a 6900 xt or wait till the end of the year for Navi 3

my 2080 ti Strix isn't a real problem yet at 4k other than games that need fixed like 2077
and the 25% to 30% i would get even from a 3080 isn't going to help much without crap DLSS

and Preparation DLSS does look like crap in 2077 at 4k
 
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acroig said:
Don't you hate it? You got the $ but can't find one to save your life. :(
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pain it the ass yes and i'm glad i don't have just a 1080 ti or a 5700

but the 25% less at 4k for my 2080 ti Strix from a 3080 isn't a real killer there is no game i can't play with it

hell if i wanted to i could add a waterblock and overclock the hell out of the 2080 ti Strix and get a lot closer and still have less watts
but i hate overclocking and the odd crashes it causes here and there and always wondering if a crash is the game or the OC :bleh:
 
bill dennison said:
pain it the ass yes and i'm glad i don't have just a 1080 ti or a 5700

but the 25% less at 4k for my 2080 ti Strix from a 3080 isn't a real killer there is no game i can't play with it

hell if i wanted to i could add a waterblock and overclock the hell out of the 2080 ti Strix and get a lot closer and still have less watts
but i hate overclocking and the odd crashes it causes here and there and always wondering if a crash is the game or the OC :bleh:
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So you're happy with 4K 30fps in Cyberpunk? I bet the new consoles aren't far off that. Drop them settings and you might get to 40 FPS. Rocking.
 
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