Originally posted by yoz
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Traditionally you have a publisher that handles the marketing and advertising of the game that is in development. They do not have a publisher, so they handle their own marketing and advertising. This is one way that they accomplish that, and obviously it works.
People forget that despite all their promises they are still a company with the intent to be profitable. This is no different than pre-release DLC and bundles for new AAA titles. People gobbles those up, and people purchase ships because of these videos.
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