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Microsoft's reveal of Surface due to lack of confidence in OEM Win8 tablet designs?

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    Microsoft's reveal of Surface due to lack of confidence in OEM Win8 tablet designs?

    Former AMD VP Patrick Moorhead, now Principal Analyst for Moor Insights & Strategy, has posted a blog on Forbes about the Microsoft Surface reveal and why PC OEM's are pissed off:

    PC OEMs are enraged about Surface, and not necessarily why you may think. Sure, they are angry that their partner is now their competitor, but they are angrier about the way Microsoft did it. It gets back to Microsoft’s access to OEM tablet designs. I am told Microsoft had early access to OEM’s Windows 8 physical designs, so they reportedly knew exactly what OEMs were to launch. Apparently, a few weeks ago I am told, Microsoft held executive- level reviews with Windows 8 tablet OEMs to get even further details on OEM launch and marketing plans and pricing. Then a few weeks afterward, the Surface launch occurred which to most industry observers looked professional, but rushed. Is this just a coincidence?


    Read the full article on Forbes blog.
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