AMD Poaches a Dell CMO for themselves - Collete LaForce is new AMD SVP and CMO

[caveman-jim]

AMD announced today that Colette LaForce, 39, will join the company as senior vice president and chief marketing officer, reporting to President and Chief Executive Officer Rory Read. In her new role, LaForce will lead global integrated marketing for AMD, including marketing strategy, branding, internal and external communications, corporate events, sponsorships and entertainment marketing.

"Colette brings strong technology marketing and brand-building experience, a fresh perspective and a results-oriented approach that will strengthen AMD's global marketing organization," Read said. "Her deep expertise will accelerate the revitalization of the AMD brand, amplifying our voice in the marketplace while helping position the company for long-term growth."

LaForce will join AMD this month from Dell, where she is currently global vice president and chief marketing officer of the approximately $8 billion Dell Services business unit.

Read the full release here.

[Dr. Zhivago]

Hmm. Seems like a weird move for her. I hope it works out and that she's truly an asset and helps more people realize the value of AMd's products and the innovation they bring to the world.

[caveman-jim]

From the looks of it she's going from CMO of one business unit to CMO of a whole company, plus she's a Senior Vice President. I think just as important as the CMO roles is the internal and external communications responsibility. AMD definitely have challenges there so this could be a great task for her to enjoy.

[Dr. Zhivago]

Hoping it works out for the best.