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NVIDIA executes small die - high end strategy a la AMD with GK104 in 660, 670 SKU's

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    NVIDIA executes small die - high end strategy a la AMD with GK104 in 660, 670 SKU's

    VR-Zone reports that NVIDIA appear to be executing in a very-AMD like strategy for their high end this time; a midsize chip with high perf/$ and perf/w going to into four products, spanning the sweet spot through the ultra enthusiast and hyper enthusiast.

    NVIDIA will launch not one, but two cut-down versions of the GK104 chip: the Geforce GTX 660 (or 660 Ti) and GTX 670 (or 670 Ti). According to WCCFTech, the GK104-335-A2 will power the GTX 670, while GTX 660 may be powered by another revision.

    GeForce GTX 670 should feature 1344 CUDA cores, same uncut 256-bit memory controller and paltry 2GB GDDR5 memory. The clocks should be set at around 915-950MHz for the GPU, and 1.25GHz QDR for video memory, resulting in 156GB/s of video memory bandwidth. Estimated price for the part should be around $399-429, going head to head against the Radeon HD 7950.

    GeForce GTX 660 would be a different bird, with no less than whole GPC (Graphics Processing Cluster) disabled , resulting with 1152 CUDA codes. Memory bus would be cut to 192-bit, meaning again - the odd combination of either 768MB or 1.5GB. Given that it's 2012, we don't see anyone launching a product with 768MB of video memory. This part should go for $199-249, targeting AMD Radeon HD 7800 Series (Pitcairn GPUs).

    Read more here

    If the 660 performs on par with the 7800, and at that price point of $199-249, the 7800 series might need some price adjustment. Unless it's specifically targeting the 7850, which it could be as it will be a different revision?

    I'd just like to see a lower price on the 7800 series =)