ATI is finally opening up it's door and selling it's graphics chips to major OEM board vendors such as Elsa, Hercules, Asus and etc. That is fantastic news and should really get ATI moving! This gives users a more ATI variety and always for more variations of ATI based video cards.
Check out the press release!

ATI Technologies Inc, a world leader in graphics, video and multimedia solutions, today unveiled a new business strategy that will see the Company enter into manufacturing and distribution partnerships with leading original design manufacturers (ODMs) and add-in board manufacturers (AIBs) – a move that will significantly increase sales and distribution penetration of ATI chip technologies worldwide.

These partners will become the major suppliers of ATI technologies to system integrators (SIs) and distributors worldwide. ATI will continue to provide chips and board products to OEMs in the value, mainstream, high-end and workstation markets and will continue to support ATI branded products in the retail channel. The new strategy will be officially rolled out at Computex, one of the world’s largest computer shows, held in Taipei from June 4 to 8, 2001.

Here's an article about this from GameSpot