Today, NVIDIA introduces the GeForce GTX 480 killer. You might be thinking, 'Wait - what was that card we saw last month?' And you'd be right to think so, until you see the price and performance of the new GeForce GTX 570 - tested here today in EVGA Superclocked edition form. Rawr. With a $369 MSRP, EVGA's GTX 570 SC is $20 more than the standard GeForce GTX 570, but features a healthy overclock out of the box. With the introduction of the GeForce GTX 570, the GTX 480 is now End Of Life (EOL) and existing stocks will be run down. Another casualty of the GTX 570 is the GTX 465, which also bids adieu. NVIDIA's Christmas line up consists of two new and one newish, for the enthusiast and high performance gamer.

NVIDIA Christmas Pricing 2010

Existing stocks of GeForce GTX 465 and 480 will be run down and sold at prices driven by the market - prices that will stay firm if demand is high, and drop if demand tails off; if you've been contemplating dumping your 465/480 for a new card then don't wait too long, or risk watching the pricing floor fall out from under you.

EVGA GeForce GTX 570 SuperClock

EVGA GTX 570 SC Specifications

• $369 SEP

• 3Bn Transistor 40nm GF110 core

• 480 CUDA Cores

• 15 Streaming Multi-Processors (SM) in 4 Graphics Processing Clusters (GPC)

• 797MHz Core clock / 1594MHz Shader Clock (732MHz / 1464MHz stock)

• 1280MB GDDR5 RAM at 975MHz / 3.9Gbps QDR (900MHz / 3.8Gbps QDR stock)

• 320-bit Memory Interface with 156GB/sec Bandwidth [152GB/s stock)

• 2 Dual-Link DVI outputs + 1 mini-HDMI 1.4a output (max two active at a time)

• Dual-Height with PCI-Express 2.0 x16 interface, 10.5" Long

• Two PCI-E 6pin power connectors required, 550W PSU w/38A 12v rail recommended

• 219W Max Board Power (stock)

Today's article compares the performance of the EVGA GeForce GTX 570 SC against four other cards - the recently introduced EVGA GeForce GTX 580 SC, Sapphire's ATI Radeon HD 5970 OC, Sapphire's ATI Radeon HD 5870 E6 2GB, and the AMD Radeon HD 6870. The HD 5870 is the closest priced competitor, ranging from around $250 (after rebate) to $400; this should condense that price range, quickly. Why? 480 cores for $349 is why ...