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Product : Catalyst
Company : ATI Technologies
Author : Ryan 'MrB' Ku
Date : June 13th, 2002

Introduction

Ever since the launch of the Radeon line of cards, ATI has been trying to improve their poor reputation by producing quality drivers for their graphics card line. Time and time again they have failed to decisively change their driver image to the greater public. Though they have made great strides since the days of exploding Rage 128 drivers, they still have not reached a level where people still do not knock down ATI for their "piss poor" drivers.

Today ATI is making a big splash to change that by introducing a whole suite of new software and giving it an exciting name, Catalyst. A catalyst is substance that initiates or accelerates a chemical reaction without itself being affected or something that causes an important event to happen. In our case the catalyst is trying to accelerate a whole series of events. It is trying to speed up ATI's improving driver quality, add better support for users and provide a better end-user experience.

ATI's Catalyst is a suite of software and services that aims to enhance and accelerate the ultimate visual experience. They plan on accomplishing this through the 3 C's, capability confidence, and commitment. Each C has a few branches. In capability, ATI is adding more image quality, user friendliness, features and performance. ATI has confidence in their added stability and support, and ATI has a new-found commitment to more frequent updates and responsiveness. Not a bad way to introduce a CATALYST!






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