What’s better than a DX9 graphics chipset for a desktop computer? A DX9
graphics chipset for a mobile computer! You would get that impression if you
hung around with ATI’s mobile guys long enough. Today, ATI is doing just
that, launching the industry’s first DX9 mobile part, the Mobility Radeon
9600, along with two other mobile products, the Mobility Radeon 9200 and the
Radeon 7000M IGP. Before I get into more detail, let’s find out what ATI’s
been doing in the mobile market.
ATI has been a leader in mobile graphics ever since their launch of the Rage
Mobility back in 1997. Every year since then, they have been releasing new and
improved products to fit market trends, and at the same time, made them faster,
smaller and more energy efficient. Through constant product innovation, ATI
has able to maintain market leadership. ATI currently has control of 50% of
the mobile market share through its discrete and integrated mobile parts. The
raging success of the Mobility Radeon 9000 is proof of ATI’s dominance
in the market. It alone had more than 25 design wins since shipping last year
The mobile market itself has grown considerably since ATI’s first mobile
graphics chip. According to Jon Peddie Research, notebook computer shipments
have doubled since 1997, growing from 15 million units to just over 30 million
units. They now account for 20% of the computer market. As ATI is a technology
leader in this segment, they are in a perfect place to capitalize on this growth.
Last week, ATI launched its desktop line at the Gamer Developers Conference.
It was declared an industry-first hat trick as three new products were announced
at the same time. ATI has again pulled another hat trick, but this time in the
mobile league. ATI held a mobile briefing event in Banff, Alberta to journalists
around the world.
Here’s what we learned about the new products.