Jen-Hsun Huang visits Dubai, says “I’m all Apple”

[Skynet]

I'm quite taken aback by Jensen's comments, especially him saying he and his family are all about using Apple in their home.

Jensen: Apple uses the best technology for their [computers]

Say what? Apple often uses old tech and charges double for it, what is he talking about? And his comments about "adding value" and differentiating really makes me wonder if Nvidia is indeed going to go for an Apple like ecosystem, all Nvidia, software, hardware, "value" addons such as PhysX, 3D etc. Is Nvidia a company that makes PC hardware or not? How could Jensen not use a PC in his home? How can any serious gamer use a Macintosh? Doesn't Nvidia make gaming hardware primarily?

I'm really starting to wonder the direction Nvidia is taking. I pretty much laughed off his "we are like Apple" comments he made earlier but he seems dead serious.
__________________________

NVIDIA CEO, visiting Dubai, says “I’m all Apple”

Nvidia CEO Jen-Hsun Huang visited Dubai today and gave a speech at American University of Dubai (AUD). In a round-table discussion after the speech, Mr Huang sat down with representatives from media to talk about his company and their products.

There will be a longer report from Mr Huang’s visit in our December issue, which will include what the talk was most about today, NVIDIA’s court battle with Intel. At the core of that legal issue, according to Mr Huang, is that Intel wants to standardize the technology that computer manufacturers use and computer manufacturers, like Apple, wants to differentiate. Mr Huang said “Apple wants to differentiate. So inside your MacBook is a NVIDIA chipset. Because Apple wants to build fundamentally different computers than just the Intel platform. They want to add value.”

Mr Huang said that in his home they’re “all Apple.” According to him “Apple uses the best technology for their [computers]. Apple says to their customers: if you buy a computer from us you can be sure we have selected the best technology inside for you. That is their promise to consumers. Their promise to consumers isn’t we’ve selected the best technology for you with the exception of what Intel allows us to use. That’s not their promise. And that’s why Apple uses the best technology where they want whenever they want. And that’s why I’m all Apple! At home it’s just Macs everywhere. It’s NVIDIA’s technology in all of them but I use Macs. My son has two Macs, my daughter has a Mac, there’s an extra Mac just in case and my wife has a Mac. It’s just Mac, Mac, Mac! Because I know it’s got the best stuff inside.”

[biscuitownz]

Apple sucks period.

[noko]

lol, guess he is admitting his company can no longer compete in the PC world. Now if Nvidia made a new platform but stays in all the other platforms would be very interesting. Love to see them compete against the PC and Macs.

[ChrisRay]

ChrisRay owns a mac and plays World of Warcraft on it and half his posts come from work using a mac!






On a serious note. Whats wrong with using macs? I find them productive and secure. If you're not into gaming I don't see any harm to using them for web surfing, Work, And heck I think its the most secure platform to play WoW on. I know alot of people are critical of macs closed platform and its gaming capabilities. But I dont see anything bad about their use outside of gaming.

[Corum Jhaelen Irsei]

Originally Posted by ChrisRay

ChrisRay owns a mac and plays World of Warcraft on it and half his posts come from work using a mac!






On a serious note. Whats wrong with using macs? I find them productive and secure. If you're not into gaming I don't see any harm to using them for web surfing, Work, And heck I think its the most secure platform to play WoW on. I know alot of people are critical of macs closed platform and its gaming capabilities. But I dont see anything bad about their use outside of gaming.

Yep, nothing wrong with paying way more for way less..... Wow, that sounds like what people are doing when they buy Nv right now. I guess it makes sense for him to want to tie himself in with Apple.

[ChrisRay]

Now. That was clever and original.


I would say you guys are reading way too far into it. He likes apple computers. You know what? Surprise Surprise. He isn't the only one. Yes there are alot of mac users out their who love apple. They don't have to be the majority to exist. So what if his family uses Macs? How do you know his entire family are a bunch of gamers? I don't see how you can correlate someone's personal choices for family entertainment/education to how they run their company. But whatever.

All He is saying is

1) He likes Mac (big deal)
2) He thinks intel is trying to standardize everything and that companies like Apple are trying to make themselves different in a very uniform market.

I don't entirely agree the premise of his analogy in number 2. As Macs do have their own assortment of problems caused by its closed platform.

But his position has always been pretty clear to me. Nvidia has been talking for a long time about adding "value" to their customers. He wants Nvidia to innovate by creating technology that makes them different from their competitors by offering them choices.

PhysX
3D Vision
Software Tools

Ect, are just examples. And he wants Nvidia to continue to try to offer and diversify itself from the market by making itself unique. If it wasn't for companies pushing the envelope with new features and technology then we'd all still be doing 4x multisampling and all hardware from AMD/Intel/Nvidia would be the same with no unique features or selling points. I don't know about you. But that sounds very boring to me. If we didn't have things that add value and uniqueness to the PC market. We may as well all be gaming on consoles.

[Corum Jhaelen Irsei]

Originally Posted by ChrisRay

Now. That was clever and original.

The only important part of the post. Why does he want to split the pc market? It is already getting smaller all the time due to consoles getting better. Now we have games that will not run, or will run like crap on some computers due to Nv pushing a nonstandard software tool that they will not optimize for cpu. I know this is good for Nv, but Nv is not the industry, but maybe that is what they want? Makes you wonder does it not? Why you are a supporter of them, I do not understand. If you like games on the computer, than you should be buying ATi cards. They have the fastest card at every price point. They have DX11 function all the way down to $100 cards. Nv has no plan for that. They intended to use the 10.1 cards to fill those markets for a long time. Fermi is not a gamer chip, it just happens to be able to run games (maybe if they ever get it to work). I want standards! I want the cards to compete within those standards. Otherwise, we will just keep splitting the market until there is no market and no games.

[Anth Seebel]

irrelevant to what matters..
Fermi > 5870.. (my prediction)
he could use a VIC20 for all i care.. Fermi gaming results is far more interesting than this fluff..

[SIrPauly]

Placing my old ATI hat on -- collecting dust -- but let me see if it still works:

Hehe, all I can say on this would be:


Apple does use the best technology and that is why they did buy out of a lot of the inventory of the 4XXX family.

Instead of attacking apple -- or nVidia -- just discuss ones strengths.

[SIrPauly]

Originally Posted by ChrisRay

Now. That was clever and original.


I would say you guys are reading way too far into it. He likes apple computers. You know what? Surprise Surprise. He isn't the only one. Yes there are alot of mac users out their who love apple. They don't have to be the majority to exist. So what if his family uses Macs? How do you know his entire family are a bunch of gamers? I don't see how you can correlate someone's personal choices for family entertainment/education to how they run their company. But whatever.

All He is saying is

1) He likes Mac (big deal)
2) He thinks intel is trying to standardize everything and that companies like Apple are trying to make themselves different in a very uniform market.

I don't entirely agree the premise of his analogy in number 2. As Macs do have their own assortment of problems caused by its closed platform.

But his position has always been pretty clear to me. Nvidia has been talking for a long time about adding "value" to their customers. He wants Nvidia to innovate by creating technology that makes them different from their competitors by offering them choices.

PhysX
3D Vision
Software Tools

Ect, are just examples. And he wants Nvidia to continue to try to offer and diversify itself from the market by making itself unique. If it wasn't for companies pushing the envelope with new features and technology then we'd all still be doing 4x multisampling and all hardware from AMD/Intel/Nvidia would be the same with no unique features or selling points. I don't know about you. But that sounds very boring to me. If we didn't have things that add value and uniqueness to the PC market. We may as well all be gaming on consoles.

I did get that point on how important hardware and software innovation - -specifically tool sets truly are.

When you start to look what they did with Cuda, PhysX, Nexus, etc..........you can see some of their vision. Without innovation - the PC market would be just like the console but worse -- that's the point.

Innovation pushes the industry forward and creates and improves open standards and experiences for customers. If some can't see that -- then you don't understand why nVidia succeeds.

nVidia doesn't stop -- they're like this aggressive, passionate mind-set that believes heavily in their vision.

[Corum Jhaelen Irsei]

Originally Posted by Anth Seebel

irrelevant to what matters..
Fermi > 5870.. (my prediction)
he could use a VIC20 for all i care.. Fermi gaming results is far more interesting than this fluff..

You may be right, but by the time flimsy is released, ATi will have their next gen part ready. lol

[caveman-jim]

Originally Posted by Corum Jhaelen Irsei

You may be right, but by the time flimsy is released, ATi will have their next gen part ready. lol

All info right now points to nothing major from ATi in 2010.

I also believe Fermi will outperform Cypress in gaming. The question is the cost and the availability. I think that Fermi will be more expensive than Cypress, and it will be more than the raw performance increase (i.e. it outperforms by 10-15% but is 20-25% more expensive.)

My personal conjecture.

[acroig]

Originally Posted by caveman-jim

All info right now points to nothing major from ATi in 2010.

I also believe Fermi will outperform Cypress in gaming. The question is the cost and the availability. I think that Fermi will be more expensive than Cypress, and it will be more than the raw performance increase (i.e. it outperforms by 10-15% but is 20-25% more expensive.)

My personal conjecture.

Do you think Fermi will outperform Hemlock? If it does, by say 5-10% for around $550 (assuming availability) would that be a good deal in your mind?

[Kowan]

I'd guess it was nothing more than asskissing to keep Apple buying nVidia.

[Corum Jhaelen Irsei]

Originally Posted by caveman-jim

All info right now points to nothing major from ATi in 2010.

I also believe Fermi will outperform Cypress in gaming. The question is the cost and the availability. I think that Fermi will be more expensive than Cypress, and it will be more than the raw performance increase (i.e. it outperforms by 10-15% but is 20-25% more expensive.)

My personal conjecture.

There will be a new chip in 2010. Has there been a year without a new chip from ATi? I can't think of one. You really think they are just going to sit back and do nothing for a year and 4 months?

[acroig]

Originally Posted by Corum Jhaelen Irsei

There will be a new chip in 2010. Has there been a year without a new chip from ATi? I can't think of one. You really think they are just going to sit back and do nothing for a year and 4 months?

Conjecture or inside info?

[Kowan]

I thought I read a rumor about 3Q for the refresh, die shrink?

[caveman-jim]

Originally Posted by Corum Jhaelen Irsei

There will be a new chip in 2010. Has there been a year without a new chip from ATi? I can't think of one. You really think they are just going to sit back and do nothing for a year and 4 months?

I don't know, I'm going from the various rumors I've seen that show no new product from AMD graphics in the high end until early 2011.

There have been longer periods of no AMD refresh/new part, look at R520 to R600; R300 to R400.

Anyway, should get some insight tomorrow with the AMD Financial Analysis Day

[AGibbon]

Originally Posted by Corum Jhaelen Irsei

The only important part of the post. Why does he want to split the pc market? It is already getting smaller all the time due to consoles getting better. Now we have games that will not run, or will run like crap on some computers due to Nv pushing a nonstandard software tool that they will not optimize for cpu. I know this is good for Nv, but Nv is not the industry, but maybe that is what they want? Makes you wonder does it not? Why you are a supporter of them, I do not understand. If you like games on the computer, than you should be buying ATi cards. They have the fastest card at every price point. They have DX11 function all the way down to $100 cards. Nv has no plan for that. They intended to use the 10.1 cards to fill those markets for a long time. Fermi is not a gamer chip, it just happens to be able to run games (maybe if they ever get it to work). I want standards! I want the cards to compete within those standards. Otherwise, we will just keep splitting the market until there is no market and no games.

You should be a little happier with nVidia, because we would be a few years behind where we are now without them. Guaranteed to me.

Also, about the standards thing. Is it fair for one company to spend tons of R&D money on innovating towards a standard or not a standard, while the others sit on their rumps and then want to benefit from all money spent on those innovations/standards? Then get pissed because they don't have it? I like cross platform innovation/standards, but that is bull****.

I am a proud ATI owner, but they are waaaay behind nVidia in innovation. Keep wishing doom and gloom for the green camp, but if you get your wish you will be mired in what you have now and not much more.

I do know that nVidia seems like a tough company to deal with at times though. In one way or another.

[Pr3tty F1y]

Originally Posted by Kowan

I'd guess it was nothing more than asskissing to keep Apple buying nVidia.

Bing-o.

I'd say nothing more and nothing less.

I'll stick with a much more open PC architecture than Mac any day of the week, for work or play.

[AMD_G@y]

Originally Posted by AGibbon

I am a proud ATI owner, but they are waaaay behind nVidia in innovation. Keep wishing doom and gloom for the green camp, but if you get your wish you will be mired in what you have now and not much more.

I agree that anyone wishing doom (not so much gloom) on nV is an idiot who would rather pay through the nose for monopolistic companies to serve up hardware at a snails pace.. competition is a GOOD thing for the most part however when a company commits questionable practices that could possibly fracture the market they too deserve to be nerfed a bit..
then again.. as far as ATI not innovating.. I think you couldn't be anymore wrong..

1st with hardware support for YUV-to-RGB color space conversion (Mach 64)
1st with hardware zoom (Mach 64) and accelerate motion video
1st with intergrated graphics and TV tuner (Rage - Mach 64GT)
1st with Mac compatible graphics boards
1st with "3D" (de-)acceleration (1996) ;-) (desktop and mobile)
1st with accelerate TV support (AIW)
1st with DVD player support (motion compensation) and (later) hardware support
1st with AGP (3D Rage Pro) Desktop (Feb 1997)
1st with AGP (Rage LT Pro) Mobile
1st with useable 32bit true color (No, 3DFx 24 bit doesn't count ;-) )
1st with DVI
1st with DX 8.1
1st with DX9 (Radeon)
1st with programmable pixel shader (mobile)
1st with DDR-2
1st with GDDR
1st with PCIe
1st with low-k (mobile)
1st with Windows Vista WHQL support
1st with DX10.1
1st with Windows 7 WHQL driver support
1st with DX11
1st with N-Patches/PNTriangles/Truform/Tesselation (Hell there are probally more games with TruForm/N-patches/... support than GPU accelerated Physics)
1st with ...

Now to it's credit nV too has a long list of 1'sts.. though most notably,.. 1st to kill off both 3DFx and (a large hand in) Aureal (co-developers of the nForce SoundStream) /wink.. in all seriousness nV brought about the whole GPU with the GeForce, with it's T&L (semi-credit to S3), HLSL->CL evolved (iirc) into Cuda and the premier pusher of GPU accelerated physics with strong support for linux and stereo.

While no one "innovation" truly sets either Ati or Nv "waaaay behind" the other, to say that either is (again) "waaaay behind" (unless you talk about software support - a HUUUUUGGE KNOD to nV here).. is a complete and utter exageration.

[AGibbon]

Originally Posted by AMD_G@y

(unless you talk about software support - a HUUUUUGGE KNOD to nV here)

Well, yes that could be directed towards ATI, but I wasn't just pointing fingers at ATI, and not just the GPU market. I meant in all markets. Didn't put my replies in correct order I see. That's what I get for not individualizing each point with the part of the quote i was replying to. The main reference to ATI was the "wanting nVidia to fail" shouts, that some people throw around. Well, not really fail I guess, but grin when they see them lagging. They are the only ones "pushing" ATI right now. I also can admire them tapping into a different type market. Some just think they should be gaming 100%. If they succeed or not, at least they tried something different. Not my company to tell them what to do. They haven't been around this long without knowing business. I do like what nVidia is doing with 3d stereo, F@H power, Cuda, Physx. Of course I would like it all to work as well on my card, but that is not Nvidias fault. I know ATI has come up with some nice things, but was generalizing. I like ATI, don't get me wrong.

[erek]

i bet the reason why Jen is so passionate about Apple is because the Apple Tablet is probably using either Tegra or Tegra 2.



" I’m all Apple! At home, it’s just Macs everywhere [with] NVIDIA’s technology in all of them but I [do] use Macs. My son has two Macs, my daughter has a Mac, there’s an extra Mac just in case, and my wife has a Mac. It’s just Mac, Mac, Mac! Because I know it’s got the best stuff inside.”" - Jen

[Treeckcold57]

Looks like Nvidia trying to be an Apple wannabe. And even Apple is priced products too expensive already.

[noko]

I predict that Fermi is not faster then Cypress in DX11 games . GPU computing though it will be the boss for a little while. A3 should be OK for Quadro and GeForce production I sense (what ever that means) but if it isn't then what? A4? When?

If ATI can indeed get their next generation out towards the end of next year, they will probably have a huge advantage. Hard to predict the future though.

[AMD_G@y]

Originally Posted by noko

I predict that Fermi is not faster then Cypress in DX11 games . GPU computing though it will be the boss for a little while. A3 should be OK for Quadro and GeForce production I sense (what ever that means) but if it isn't then what? A4? When?

If ATI can indeed get their next generation out towards the end of next year, they will probably have a huge advantage. Hard to predict the future though.

wrong.. sooo sowwry

[SIrPauly]

I don't think its the pricing or anything like that but the diversity of choice using the best hardware and using software to help bring something different to the customer to separate itself.

It's sort of like what nvidia does with Ion -- using the Atom processor and yet raising the bar through improvements and software. Or like Tegra --- These are the points I think the CEO is getting at.