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Old Dec 5, 2003, 08:42 PM   #1
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1madman1
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Thumbs down Creative Labs buys Sensaura!!!

http://www.theinquirer.net/?article=13027

This is very very bad for the industry.
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Old Dec 5, 2003, 09:54 PM   #2
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why is it bad for the industry?
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Old Dec 5, 2003, 10:24 PM   #3
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I guess cuz Creative has bought out a company that makes 3d sound stuff.
Trying to increase their stranglehold on sound stuff.

How do I know!?
There's still alternatives to Creative so we shouldn't worry.
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Old Dec 5, 2003, 10:47 PM   #4
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Quote:
Originally posted by mma fan
why is it bad for the industry?
Creative's own API is EAX. Most all other competing soundcards use sensaura for 3d positional audio. Creative could decide to force everyone to buy their soundcards if you want decent sound for games. THAT MAY NOT be the case however. They may continue to license out the technology or even improve on it. But we have a situation that could potentially turn very very bad for the industry. Remember what happened to A3D when Creative bought them out? We'll just have to wait and see.
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Old Dec 5, 2003, 11:17 PM   #5
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The vast majority of non-Creative Labs soundcards/soundchips on the market rely on Sensaura tech. This includes all the current chips from VIA, Cmedia, Realtek, Nvidia, Crystal ect. It is very likely that Creative will kill off Sensaura like they did with Aureal.
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Old Dec 6, 2003, 02:25 AM   #6
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cmedia uses sensura... they better not cut them out or i'll... uhhh... luach a formalstrike outside creative labs headquarters... WHO'S WITH ME!
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Old Dec 6, 2003, 02:32 AM   #7
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wait.. this isn't on sensaura's site....
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Old Dec 6, 2003, 03:32 AM   #8
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Interesting this isn't widely publicized.

http://sg.biz.yahoo.com/031203/15/3gefh.html

http://www.guardian.co.uk/business/s...100260,00.html
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Scipher, the intellectual property group, rose 0.25p to 9.75p as traders noted Wednesday's sale of its 3D Sound business leaves Scipher with £10m in cash. Last night its market capitalisation was £24m.
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Old Dec 6, 2003, 08:45 AM   #9
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Creative is the Microsoft of the sound card industry pure and simple
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Old Dec 6, 2003, 12:24 PM   #10
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Quote:
Originally posted by Anemotion
Creative is the Microsoft of the sound card industry pure and simple
Indeed
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Old Dec 6, 2003, 03:14 PM   #11
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Maybe that is why in the recent driver for the VIA envy24PT it had no Sensura option , instead it had some thing called (Immerzio 3D sound) .
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Old Dec 6, 2003, 04:18 PM   #12
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What do Hercules use?

> They are Creative's only serious rival in the high-end...
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Old Dec 6, 2003, 05:28 PM   #13
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Quote:
Originally posted by -MB-
What do Hercules use?

> They are Creative's only serious rival in the high-end...
Hercules uses Crystal (Cirrus Logic) and Cmedia chips on their cards, both of which rely on Sensaura's 3d sound system.

Last edited by 1madman1 : Dec 6, 2003 at 05:32 PM.
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Old Dec 6, 2003, 08:12 PM   #14
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Creative is just flat-out going to dominate.

Our only hope is Hercules, as they use Cirrus Logic for their main chip.

But they did / do use Sensaura technology for 3D I think.

I freakin' HATE Creative!

I miss Media Vision & Aureal, even if they were done in primarily
through their own bad management.

ARGH!!!!
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Old Dec 7, 2003, 01:36 AM   #15
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Quote:
Originally posted by Anemotion
Creative is the Microsoft of the sound card industry pure and simple
So true

<edited>

I hope Philips to start making better drivers and challange Creative- they have tech and they have more money than Creative, but I know this won't happen...

Last edited by Woodgypsy : Dec 7, 2003 at 01:39 AM.
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Old Dec 7, 2003, 02:03 AM   #16
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M-Audio also uses Sensaura. The chip it uses is the ICEnsemble VIA EnvyHT. The M-Audio Revolution 7.1 has been reviewed as being a far better soundcard than anything Creative puts out with the two exceptions of not having hardware Directsound support and not supporting EAX AdvancedHD. This card is truly wonderous. I just got mine with a set of Klipsch ProMedia Ultra 5.1s and its the best Ive heard yet. Unlike Creative which can only do 24bit on 2 channels the Revolution can do 24bit on all 8 channels which is sweet when you use SRS CircleSurroundII on the music setting. Heres a link to a review of the Revolution 7.1 for those of you that havent heard of it or for you guys that have heard of it but havent seen a review. This is hands down my favorite sound card ever. Ive built all sorts of PCs with the customer requesting Creatives Audigy 2 ZS and higher end speaker set like the Z-680s and Creative dosent hold a candle to M-Audios offering with the Revolution 7.1. Its just Creative owns all the technologies to the "game sound goodies" and wont let anyone else use it. I dont see how they have avoided being sued over this. They really are pushing it on the whole monopoly thing in the soundcard industry.

Link to M-Audio Revolution 7.1 review from TechSpot http://www.techspot.com/reviews/hard...71/index.shtml


BTW....I forgot to mention that up until now M-Audio has been making Pro stuff. They just have started making consumer level stuff so they know what they are doing when it comes to serious professional grade hardware. Belive me when I say I havent heard anything like this soundcard, only high end stuff for your home like Aragon, Denon and Marantz paired with high end speakers has sound clarity and quality like this.
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Old Dec 7, 2003, 03:36 AM   #17
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Guru3D review of the M-Audio Revolution. Too bad about the CPU utilization though. Hmm... wonder if Terratec has Linux drivers?
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Old Dec 7, 2003, 08:31 AM   #18
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Thumbs down

Booooo, and Sensaura was the only real viable option for the Un-Creative soundcard competitors in need of 3D sound engines, with Philips lagging way behind and QSound doing nothing new in years.

Doesn't bode well for the industry at all, which has gone nowhere but backwards since Aureal's demise at the hands of this sleazy corporation.
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Old Dec 7, 2003, 11:43 AM   #19
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Quote:
Originally posted by luukas
Guru3D review of the M-Audio Revolution. Too bad about the CPU utilization though. Hmm... wonder if Terratec has Linux drivers?
The CPU Utilization isnt an issue with a pretty fast processor, something like a P4C. Anyway, its also a non issue when listening to music as FPS are not there to worry about. I mentioned gaming wasnt a strong point but I think it sounds just great in games and havent noticed any performace issues at all. You have to try the Revolution 7.1 to really appreciate it.

Heres a link to a brand new review: http://www.hardextreme.org/?m=show&id=272
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Old Dec 7, 2003, 01:11 PM   #20
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Quote:
Originally posted by cpharrboy
The CPU Utilization isnt an issue with a pretty fast processor, something like a P4C. Anyway, its also a non issue when listening to music as FPS are not there to worry about. I mentioned gaming wasnt a strong point but I think it sounds just great in games and havent noticed any performace issues at all. You have to try the Revolution 7.1 to really appreciate it.

Heres a link to a brand new review: http://www.hardextreme.org/?m=show&id=272
I've read some review's and it sounds worth buying they seem to praise it's high sound quality and ease of installation (lack of bloatware drivers) big plus , (kthx audigy) I'd still use nforce soundstorm for the gaming but for music this sounds like a great deal
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Old Dec 8, 2003, 04:37 AM   #21
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This anti-competitive loophole in the legal system should be stopped. $5 says Creative will just shelf Sensaura and give the last remaining competition the finger. I hope to Jebus Nvidia comes out with a standalone card supporting OpenAL because the consumer sound card industry could be doomed to a life of Creative-only until Nvidia or some other unlikely player steps up.
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Old Dec 10, 2003, 04:50 PM   #22
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i didn't think that nvidia uses sensaura chips. i thought they used their own chip for audio processing (at least in the soundstorm) and a realtek dac. and anyway, if that's the case, then they are going to be the only real competition for creative, cuz most other soundcard suck in comparison to the audigy 2 or the soundstorm.
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Old Dec 10, 2003, 04:53 PM   #23
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sensaura's an api not a chip

also the cmi8738 is on par with the sound storm witch isn't that good to bigin with
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Old Dec 10, 2003, 06:10 PM   #24
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Oh just Fraging great . God I hate Creative. Those b*stards have been holding back the soundcard market for years. And they where just starting to get competion and look what happens yet agian?

And of course the worst part is I have a Hercules:GameTheaterXP
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Old Dec 10, 2003, 08:46 PM   #25
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They did the same aureal/A3d
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