Well probably better that way.
In general I would think professionals want results, not company fanboyisms, plus professionals would have much less concern about the hardware costs since total costs from a productivity standpoint is the main concern, if the graphic card cost $10,000 but brings in $100,000 or more due to the work on it, it is well worth the $10,000 over the $1000 video card which may utterly stop productive work due to software issues etc. Anyways bringing in like Adobe, discussing how Adobe software works with FirePro, certifide drivers for given software, up to date, cases where FirePro saved the day, studios, firms, medical research etc. having great success is probably a much better way in enticing more professionals in using FirePro. Nvidia built up a very good reputation and long committment to the profesional community which has paid off not only to Nvidia but to the professionals that use Tegra and Quadro processing/video cards.