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Old Jun 5, 2015, 11:02 AM   #1
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Android1
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Arrow Google Chrome Will Soon “Intelligently” Block Auto-playing Flash Ads

Another nail in the coffin of my most hated piece of software. I would love it if Mozilla did the same thing with Firefox.

If there's one thing more universally reviled that interstitial ads—you know, those full-page ads that force you to wait for a few interminable seconds before you can get to the content—it's auto-playing Flash ads, especially if they contain audio. Good news: The next version of Chrome will automatically block Flash content that isn't "central to the webpage."

Google has been working with Adobe for years to get Flash and Chrome to play nicely together, but clearly Google has decided that Flash usage on the Web needs to be curtailed and controlled just a little bit more.

Writing on the official Google Chrome Blog, Google's Tommi Li explains that this new feature is all about battery life: Flash animations still consume a large amount of CPU time, which in turn slurps down some of your laptop's vital lithium juice. By "intelligently" pausing any Flash elements that aren't central to the surfing experience—which is essentially a euphemism for "ads"—mobile users may experience a non-negligible boost in battery life.


Source: Ars Technica
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Old Jun 8, 2015, 06:38 AM   #2
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Sounds like another reason to not stop things like adblock, or flashblock.
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