AMD Blog: Does an Ultrabook by any other name smell less sweet

[caveman-jim]

Literary excursions alluding to Shakespeare aside, AMD's John Taylor has posted an interesting blog about AMD-based new ultra-thin products and why they're not called Ultrabooks:

Another story I found interesting used anonymous partner quotes to take AMD and HP to task for not using the Intel coined (and trademarked term) “Ultrabook”:

“However, HP’s sleekbooks could confuse customers that are still trying to get their heads around what differentiates an Ultrabook from a regular notebook, one longtime HP partner told CRN.”

Amen to that, brother. How dare those OEMs. The world’s biggest semiconductor company has trademarked a name to build a separate category for its flavor of thin notebooks and if OEMs want to benefit from and be included in a big advertising campaign they need to use this trademark. How dare the OEMs have a different point of view on what consumers may want in a thin notebook, and then “fragment” the notebook market by offering a choice where it matters…not how the category is branded but in the experience the notebook delivers.

Read the full blog at AMD.com
(note - a modern browser that supports sarcasm tags is required)

[Dr. Zhivago]

Bravo!