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Old Jun 4, 2012, 03:19 PM   #1
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caveman-jim
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AMD AMD Blog: Does an Ultrabook by any other name smell less sweet

Literary excursions alluding to Shakespeare aside, AMD's John Taylor has posted an interesting blog about AMD-based new ultra-thin products and why they're not called Ultrabooks:



Another story I found interesting used anonymous partner quotes to take AMD and HP to task for not using the Intel coined (and trademarked term) “Ultrabook”:
“However, HP’s sleekbooks could confuse customers that are still trying to get their heads around what differentiates an Ultrabook from a regular notebook, one longtime HP partner told CRN.”
Amen to that, brother. How dare those OEMs. The world’s biggest semiconductor company has trademarked a name to build a separate category for its flavor of thin notebooks and if OEMs want to benefit from and be included in a big advertising campaign they need to use this trademark. How dare the OEMs have a different point of view on what consumers may want in a thin notebook, and then “fragment” the notebook market by offering a choice where it matters…not how the category is branded but in the experience the notebook delivers.


Read the full blog at AMD.com
(note - a modern browser that supports sarcasm tags is required)
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Old Jun 6, 2012, 05:14 AM   #2
Dr. Zhivago
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Bravo!
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