Originally Posted by daPhoenix
Do you think Google is going to sit by idly and let companies do this in the future if more big name publishers start bypassing Google Play?
Soon you'll find yourself in a situation where you can no longer install non-store signed applications.
If that happens, then Android has lost its purpose and people might as well by iPhones. The openness of Android is what attracts people. It Google locks it up, Android will loose its attractiveness.
But I expect Android development will get forked and worked on by other parties then.