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Old Oct 27, 2009, 01:17 PM   #1
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Microsoft Kills Windows-Themed "Family Guy" Variety Show Due to Questionable Content

Microsoft decides to reevaluate its Windows 7 sponsorships.

The show, set to air November 8 will feature a mix of live entertainment, celebrity appearances, and animated content. It is rumored to have "Family Guy"-like musical numbers. However, it won't be having a Microsoft-sponsored Windows 7 theme anymore.

Those hoping for a Windows 7 Family Guy montage sing-along will be disappointed, as Microsoft has officially cut the sponsorship. According to Variety, the ball dropped fell after Microsoft executives attended a taping on October 16. The program featured MacFarlane and Alex Borstein -- the voice of "Family Guy" matriarch Lois -- trying to sell Windows 7. The pair made typical off-color jokes as they frequently do on "Family Guy", exploring such taboo topics as the handicapped community, the Holocaust, and incest.

Apparently the dark humor was a bit too much for Microsoft as they subsequently decided to pull the campaign citing content concerns. States a Microsoft spokeswoman, "We initially chose to participate in the Seth and Alex variety show based on the audience composition and creative humor of 'Family Guy,' but after reviewing an early version of the variety show, it became clear that the content was not a fit with the Windows brand. We continue to have a good partnership with Fox, Seth MacFarlane and Alex Borstein and are working with them in other areas. We continue to believe in the value of brand integrations and partnerships between brands, media companies and talent."


Source: DailyTech
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Old Oct 27, 2009, 01:44 PM   #2
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WTF? Did the Microsoft marketing department even bother to watch an episode of Family Guy before approaching Fox and Seth MacFarlane? What did they expect?
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Old Oct 27, 2009, 01:52 PM   #3
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WTF? Did the Microsoft marketing department even bother to watch an episode of Family Guy before approaching Fox and Seth MacFarlane? What did they expect?
That's my thought on that as well.
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Old Oct 27, 2009, 04:13 PM   #4
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Family Guy and a "safe and mainstream corporate image" do not mix. This partnership episode should never have went along as far as it did.
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Old Oct 27, 2009, 04:15 PM   #5
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Family Guy and a "safe and mainstream corporate image" do not mix. This partnership episode should never have went along as far as it did.
Based upon the one episode of Family Guy I have watched, I agree.
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Old Oct 27, 2009, 04:32 PM   #6
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they probably saw the ratings with young people & wanted those viewers to get into win7
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Old Oct 27, 2009, 04:35 PM   #7
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they probably saw the ratings with young people & wanted those viewers to get into win7
Probably, but I think they should have done their homework before committing to it.
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Old Oct 28, 2009, 09:53 AM   #8
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But in any case Seth MarFarlane already cashed his big fat check, didnt he? I dont know why people hail him as some sort of genius, family guy is mediocre crude humor at best, simpsons still beats it.
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