What I posted in another thread regarding the Battlefield 3 video:
Well.. looking at that video, I think Battlefield 3 is going to butt **** everything out there. That was beyond amazing, the next generation of games is going to be insane and I am pretty sure Battlefield 3 will lead the way into that.
It's a great time to be a gamer.
Edit: I wonder what Activision is thinking though. I think the graphics, animation and sound fx are so dramatically better on BF3 to any COD (*insert any FPS*) that they will give DICE a definite advantage in the market. Even the average joe will definitely notice once they see it in action.