Originally Posted by Nagorak
The 1080 Ti was an $800 card, this one is only $500. That's always how it works with graphics cards.
Besides, it sounds like Navi is being priced to be competitive with Nvidia's line-up. So we can pretty much thank Nvidia for setting the precedent by giving us a new generation with no improvement in perf/$ at all. AMD is clearly happy to go along with that and make more money.
yes the old high end becomes the mid range
that was fine when they had something above the mid range 1440p card
but they have no high end 4k card
and this is only 459 with a game and a better cooler and most likely faster