Company: ATI Technologies
Authour: Eric 'Ichneumon' Amidon
Editor: Charles 'Lupine' Oliver
Date: June 23rd, 2008
Having attended AMD's launch presentation for their Cinema 2.0 vision, we were impressed by the commitment AMD expressed toward supporting all forms of entertainment as well as the productivity industries that can benefit from the processing technologies AMD is developing. From continued commitment to working with the film industry, bringing studios and production companies tools to help them realize their artistic visions faster and with more interactivity, to helping provide the platforms and tools to expand the market of films into gaming and online to meet their audiences after the movie credits roll.
It is always fun to hear game developers talk about what they see new technologies bringing to the work they do. It sometimes seems like it is a never-ending chorus of five to seven years before we'll see "realistic" graphics, but what we're about to see brings us much closer to that then we had ever thought we would be at this point. AMD's renewed commitment to working with game developers, to assist in developing the tools and skills to get the most out of the new generation of GPUs that are now coming to market, will only help to get us to that new level of visual fidelity in gaming that Cinema 2.0 represents.
Stay tuned to Rage3D in the coming days. We will be digging deep into the Radeon 4xxx series, starting with the HD4850, bringing coverage of the technologies, the performance, the image quality, and application of this powerful new generation of AMD graphics chips. We hope you're looking forward to reading them as much as we're enjoying discovering the wonderful new world that is the Radeon 4xxx series.
content not found











