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Old Nov 30, 2009, 10:34 PM   #1
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nomore
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Default How PC gamers can be heard (hint: not by threats of piracy)


PC gamers are outspoken... to a fault. Every bit of news about the industry is followed by shrill threats of piracy and ineffective boycotts. Ars Technica speaks to those in the industry whose job it is to deal with complaints, and explains how to get your voice heard in a way that actually leads to action.

Have you ever met a PC gamer in person? Your experiences may be different than mine, but they tend to resemble normal human beings. Some may even live in your very home. Most of my friends are PC gamers, and they buy their games, have fun playing online, and go about their lives. None of them resemble the skulking, insane caricatures seen in chat rooms, gaming blogs, and comments on the Internet.
Those foul beasts writhe and spit at the slightest provocation. "That's why I pirate your games!" one may howl at a company when faced with a demo that has been pushed back an hour or two. "PC gaming is dying! Sign my petition! I'm boycotting you!" another may shriek at a company that didn't deliver the exact online experience they were hoping for. The question is a simple one: what are these people trying to prove? What do they think they're changing?
Why this is a problem

This is an issue because in many cases, there are tangible steps companies could take to make gamers happier. Foster some discussion about why content is being held back. Ensure the PC experience as open and malleable as possible. Keep your dedicated community close, and make sure they're happy. The problem is, when the first response to any real or imagined slight is threats of piracy and hate, why would you want to engage with these people?
"You need to know it, because nobody else is going to tell you: you guys sound like Goddamned subway vagrants," Jerry "Tycho" Holkins wrote in a Penny Arcade newspost. "Of course when you speak exclusively to each other, it all sounds so reasonable. It'll be reasonable when you all board the bus... and when you douse yourself with gasoline and immolate yourself in front of the offices of Infinity Ward, one assumes this will be reasonable also."
The problem is that the presumed anonymity of Internet can bring out the worst in people. We decided to speak to a few people in the industry and explore how you can make yourself heard... without making yourself easy to ignore.
Discussion leads to positive change

"Active, passionate communities have never been shy about telling teams and companies what they like and dislike. It's actually a good thing. We've seen really positive changes to games made as a result." We talked with Christian Svensson, the Vice-President of Strategic Planning at Capcom. He's also a board member of the PC Gaming Alliance. Capcom, through its Unity blog and numerous events open to the public, has long engaged its fans directly. He agreed to talk with us on the subject after some harrying on our part; this is topic people treat with some care. Who wants to say that the audience for their games can seem slightly insane in their complaints and demands?
Svensson brought up changes made to Team Fortress 2 and the decision to offer the add-on content to Resident Evil 5 as a digital release in North America as things influenced by direct communication with gamers. "There are several projects we've done that wouldn't have existed, or directions we've taken in our games that never would have happened, without listening to that feedback," he told Ars. "There's dozens of good examples around the industry. Vocal communities engaging with smart teams and creative companies in constructive ways have incredible power.
"The key word in the prior sentence is 'constructive.' I know that I'm a lot more receptive to feedback from fans when someone tells me what they are looking to spend money on... and it's not in a post that is ALL CAPS!" The trick, Svensson says, is to explain what you'd be willing to support with your money, not what would cause you to turn a game down. Talk about what you love to see, not what you hate. "[Companies] tend to respond better to 'how can I generate more' discussions rather than 'how can I retain what I should/would have generated,'" he explained.
Svensson pointed out that there is a way to present this data that will make it easier to get the changes the community would like enacted... and it's not by telling everyone how few people will buy the game if a hated feature isn't taken out or changed. "It is much easier to have a discussion like 'I'd like to make these changes that have XYZ costs associated with them in order to raise our forecasts by $PDQ based upon fan feedback (and where $PDQ is some percentage higher than $XYZ)." What doesn't work? Telling the people who control the purse strings that they have to pay to make changes or they'll lose customers. "Regardless of whether it is appropriate to do so, those that control the purse strings are often not moved [by that argument]," Svensson said.
"So, while I certainly understand and respect the passion and conviction of some fans, threatening to pirate or not buy a game isn't likely to provide the ammunition a team needs to affect the changes that the community is asking for."
Especially when it's so often a lie

There is that now-famous image of the Steam group for the Modern Warfare 2 boycott... filled with people playing their copies of Modern Warfare 2. I took part in a podcast about the issues involved with Modern Warfare 2 with the people who first broke the story of the lack of dedicated servers, and to our chagrin we found that all but one of us had purchased the game. The problem with threatening to not buy a game is that everyone knows you will probably buy the game after all.
Randy Stude is the President of the PC Gaming Alliance, and is also Director of Intel's Gaming Program Office. I've spoken to him a few times in the past; this is someone who lives and breathes PC gaming and realizes there are plenty of fish in the sea. "There is some bad news about a popular PC game right now, but I believe that PC gamers will wholeheartedly put their energy into a new franchise that supports the gameplay, modifications, anti-cheat, dedicated and large server match play that we know and love about this platform," he told Ars. In other words, stick to your guns, don't buy the games that don't give you want you want, and reward those that do. A nasty comment on a website won't change things. Your money certainly can.
"Like the Internet, video streaming, online gaming, social networks, blogs, and Twitter... the PC moves on. PC Gaming is still the most innovative, highest quality, breakthrough-technology-driven platform in the world," he told us. People are making money on the platform, and Stude points out that only 40 percent of revenue from PC Games would equal the entirety of software revenue from one of the major consoles."The business of gaming on the PC is evolving and some old players will reinvent to keep pace while others will stay focused on the old way of doing things—or worse draw closer to the console model—and cease to be relevant in this marketplace," Stude said. This creates an opportunity for gamers: by buying the games that give us what we want, and sticking to our guns on those decisions, we can shape where the industry goes. Publishers pay attention to sales and positive feedback, not to threats or piracy.
So what can you do?

The easiest thing you can do is to vote with your dollar. Companies don't listen to what you say, they watch to what you do; the loudest complaint doesn't matter if you go ahead and purchase the game. Tell companies what they can do to earn your money instead of threatening them with losing it.
Threatening anyone with a criminal act doesn't get anything done. If you convince everyone you're a pirate, you remove yourself from the conversation completely. Why make yourself so easily ignored?

You can also join the Entertainment Consumers Association to keep up with current events in gaming and stay organized with the greater community. "Prior to ECA, consumers didn't have a conduit with which to speak to the industry in general, or rights holders in particular. So we're in a transitory process at present, ramping-up our membership, getting the word out about the org and educating consumers on the various issue areas in which they can become involved," ECA President Hal Halpin told Ars. "As we do that, I'd hope that we'll see less of the extremist—and often anonymous—ranting and raving online, which is counterproductive and tends to give folks on the other side of the table justification for marginalizing their argument."
Halpin argued for more disclosure in the use of Digital Rights Management in games, and for a standardized End User Licensing Agreement during the Federal Trade Commission's Summit on the matter. This is a man who can help to get things done.
PC gamers make a lot of noise online, but the amount of concrete action pales in comparison. By spending less time organizing public boycotts and more time simply buying good games, by choosing not to fly the Jolly Roger and changing the discussion to things publishers can do to earn your money, by organizing in a real way and criticizing productively, you can make things better for PC gaming.
Change won't begin in the comments of this story, or in any review.

http://arstechnica.com/gaming/news/2...-of-piracy.ars
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Resistance 2,
Resistance Fall of Man,
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Ratchet & Clank Future Tools of Destruction,
Motorstorm 1,
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Crash Commando,
Super Stardust HD,
Conan,
High Velocity Bowling,
Guitar Hero World Tour,
1942 Joint Strike,
Bionic Commando Re-armed,
Rag Doll Kung Fu,
God of War III E3 demo
Uncharted 2 Among Thieves Closed Beta

Games I played on PC
way too many to list :)
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Old Nov 30, 2009, 10:42 PM   #2
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I like how it ended exactly opposite of how it began.
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Old Nov 30, 2009, 11:16 PM   #3
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Sounds like the game makers can't handle, understand or decipher in your face criticism unless it's explained in dumbed down $$$ values of gained revenue per bitch addressed.
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Old Nov 30, 2009, 11:23 PM   #4
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Large Corporate Execs dont listen to whinemo teenage kids.


So what's new?
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Old Nov 30, 2009, 11:24 PM   #5
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So... we vote with our dollar? Didnt we already know that? Problem is that when we do, piracy is their excuse.
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Old Nov 30, 2009, 11:52 PM   #6
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I love how a non-issue that's been around since the computer was invented is now an excuse that companies use to cover the fact that they make horrible games.

Companies that make great games don't worry about piracy, they worry about making great games. Companies that are in business primarily to make money, will continue to make bad games and will blame their ineffectiveness at making money on gamers who hate their product (i.e. it's piracy, not the games themselves that is the problem).
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Old Dec 1, 2009, 12:01 AM   #7
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does this part sound right to anybody?

Quote:
Stude points out that only 40 percent of revenue from PC Games would equal the entirety of software revenue from one of the major consoles.
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Old Dec 1, 2009, 12:18 AM   #8
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They dont count digital distribution...so numbers are going to be off.
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Old Dec 1, 2009, 12:21 AM   #9
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since I didn't buy MW2, I proved my point therefore I win.... I don't know what I win but I will let you guys know in couple of years.
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Games I played on PS3

Battlefield Bad Company 2 Closed Beta.
Ratchet & Clank A Crack in Time
Uncharted 2 Among Thieves,
Batman Arkham Asylum,
Metal Gear Solid 4,
Infamous,
Uncharted Drake's Fortune,
Resistance 2,
Resistance Fall of Man,
Wipeout HD,
Heavenly Sword,
Ratchet & Clank Future Tools of Destruction,
Motorstorm 1,
Lair,
Crash Commando,
Super Stardust HD,
Conan,
High Velocity Bowling,
Guitar Hero World Tour,
1942 Joint Strike,
Bionic Commando Re-armed,
Rag Doll Kung Fu,
God of War III E3 demo
Uncharted 2 Among Thieves Closed Beta

Games I played on PC
way too many to list :)
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I'd swear the PC is the Dracula of gaming. Old and powerful, somebody is always trying to kill it, but it always comes back from the dead, strong as ever.
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Old Dec 1, 2009, 01:41 AM   #10
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Originally Posted by Destroy View Post
Sounds like the game makers can't handle, understand or decipher in your face criticism unless it's explained in dumbed down $$$ values of gained revenue per bitch addressed.
The hyperbolic internet ranting of children does not qualify as "criticism".
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Old Dec 1, 2009, 02:21 AM   #11
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most developers dont care **** what you think.

If its not a mmo game. In MMO games you have a voice.
If they dont improve it or fix the problems the subs go down and they cant make any more money.

In all other games they dont care for **** because you already bought the game and they cant make any more money from you.
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Old Dec 1, 2009, 03:15 AM   #12
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The main point of all the drama and petitions to me is informing potential buyers about the situation. Let's be honest...MW2 is monster release, with $150mln dollar marketing. If it wasn't for all the drama hardly anyone would know how screwed up the PC version was. Voting with your wallet is the ultimate way of communicating with the company, but it just doesn't work if the buyer doesn't know what he's really buying.
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Old Dec 1, 2009, 03:23 AM   #13
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Pc gaming - at least as far as exclusives, is dead. Move on.
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Old Dec 1, 2009, 04:06 AM   #14
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Originally Posted by MadMartigan View Post
MW2 is monster release, with $150mln dollar marketing.
i read that it had a 200 million dollar advertising/marketing campaign, and another 50 million to actually develop it. that ratio is just insane... but then, they earned back 550 million in the first 24 hours, so i guess it worked out for them.

Quote:
Originally Posted by FrAg Of FuRy View Post
Pc gaming - at least as far as exclusives, is dead. Move on.
not dead... not yet. the AAA games are mostly gone though, but there's a vibrant indie scene revival going on, and there are quite a few devs based in europe who are still doing pc only games (mostly rpgs i feel).
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Old Dec 1, 2009, 04:49 AM   #15
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Quote:
Originally Posted by FrAg Of FuRy View Post
Pc gaming - at least as far as exclusives, is dead. Move on.
I'm inclined to agree there tbh. My recent foray into PC gaming has been a total waste of time and money. Which sucks, because I pretty much hate console gaming.
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Old Dec 1, 2009, 04:55 AM   #16
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Quote:
Originally Posted by FrAg Of FuRy View Post
Pc gaming - at least as far as exclusives, is dead. Move on.
AGP is still alive.

Move on.

[edit: for clarification, there are many many many many many exclusive PC games out there, and will will be new ones all the time, from here out until there are no more PC's. This is not the end. It's not the beginning of the end. It's not even the end of the beginning. Lets bring up this subject again in 15 years and see where PC gaming stands.
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Old Dec 1, 2009, 05:16 AM   #17
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PC exclusives are dead? Wtf are people smoking because it's definitely getting to them...

We have Starcraft 2 and Crysis 2 and some other stuff that I don't remember right now but PC exclusives are there. Believe me...

/sarcasm
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Old Dec 1, 2009, 05:34 AM   #18
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AGP is still alive.

Move on.

[edit: for clarification, there are many many many many many exclusive PC games out there, and will will be new ones all the time, from here out until there are no more PC's. This is not the end. It's not the beginning of the end. It's not even the end of the beginning. Lets bring up this subject again in 15 years and see where PC gaming stands.
I bought MW2 yesterday. I went in 3 shops to check the prices (all of which were cheaper than steam btw ). Each time I wandered around the shop trying to find the PC section, with no luck. Each time I had to ask an assistant where the PC games were and each time they took me past literally thousands of 360, PS3, Wii and DS games to one small shelf somewhere. Either in a back corner or on little temporary shelves attached to the front of the serving counter, where they'd basically have one set of MW2, one of L4D2, one of Company of Heroes (or similar) and one of WoW.

PC gaming is definitely dead as far as brick and mortar stores are concerned.

Edit: Where I live, anyway. Your mileage may vary.

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Old Dec 1, 2009, 05:39 AM   #19
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Well, i wouldn't count on that. At least over here at the crazy germanz there's more than enough of each type of games. It's just not as exclusive as it was some years ago. Every console has it's own section at stores here. They're all the same size as far as i've seen. So, PC-gaming isn't dead here. "PC-exclusive" sure is another story. But i don't really care as long as we don't get consolified crap, which happens sometimes granted.
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Old Dec 1, 2009, 06:18 AM   #20
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Quote:
Originally Posted by andyfowler View Post
I bought MW2 yesterday. I went in 3 shops to check the prices (all of which were cheaper than steam btw ). Each time I wandered around the shop trying to find the PC section, with no luck. Each time I had to ask an assistant where the PC games were and each time they took me past literally thousands of 360, PS3, Wii and DS games to one small shelf somewhere. Either in a back corner or on little temporary shelves attached to the front of the serving counter, where they'd basically have one set of MW2, one of L4D2, one of Company of Heroes (or similar) and one of WoW.

PC gaming is definitely dead as far as brick and mortar stores are concerned.

Edit: Where I live, anyway. Your mileage may vary.
It does indeed vary. Aside from internet/digital downloads, there is the local gamestop (there are 2 or 3 here, but only one has PC games), and there is a decent selection of PC games, multiple copies of games, and a lot of times games out on release date. Pre-order any game you want, to make sure it is in the store if you want to go that extra mile.

Of course, there is always walmart where you can pick up MW2 (multiple copies) and the other commodity games of the quarter. If I want cheap games then I head to OfficeMax where I can pick up any older games (the discount rack), and they stock a couple of "modern" games.

This is all PC mind you, and it's as recent as of today.

And it's not counting the internet-based or internet-only-downloads like Mount and Blade (though they may be in stores now, I haven't seen that in stores....but I haven't seen Rise of Flight either).

And there is always my favorite PC-only (well, mac too) game, WWIIOnline/Battleground Europe which is currently undergoing a graphics upgrade (among other major changes) for it's 31'st major upgrade. The game has been around since 2001 and managed to not die.

I don't care how many cross-platform games there are, there are tens of thousands of console games available for home entertainment in front of the TV, and it's okay. Some of those games were once PC games. Some of those console games are available for PC (I almost crapped when Final Fantasy's were available for PC's).

PC gaming has always been for a different kind of audience, and as long as you can walk into any electronics-type store and walk out with a cheap pre-built quad core computer with 4 gigs of ram and a monitor bundle, buy a videocard to go along with it (likely from the same store), you will always have games to play on those computers.

Hell, the pre-built machines come with a few dozen PC-only games right there in the start menu.
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Old Dec 1, 2009, 07:14 AM   #21
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hgrrrrraaaa, not Piracy, Purchisy!
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Old Dec 1, 2009, 09:25 AM   #22
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Amazon.com is a pretty good venue to make your voice heard, especially when there is several reviewers complaining and the main rating is low.

Amazon scores do not just affect Amazon sales, but overall sales as well. Many potential customers look at Amazon reviews when deciding what to buy next.
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Old Dec 1, 2009, 10:18 AM   #23
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Quote:
Originally Posted by genci88 View Post
Amazon.com is a pretty good venue to make your voice heard, especially when there is several reviewers complaining and the main rating is low.

Amazon scores do not just affect Amazon sales, but overall sales as well. Many potential customers look at Amazon reviews when deciding what to buy next.
If you think this is going to improve pc gaming your kidding yourself.
Half of those that posted crap reviews ended up buying the game in
the end anyways.
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Old Dec 1, 2009, 11:57 AM   #24
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Besides, those european game developers are still pumping out pc only games, mostly crappy formulaic adventure or fps games, but some are really good.
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Old Dec 1, 2009, 03:01 PM   #25
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i'm sure some of the retail crowding is from 3 succesful consoles when it was previously only 2.

but the days of walking into my mall EB and the entire left and rear wall was pc games is gone for good. (and that EB no longer exists at all btw)
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Old Dec 1, 2009, 03:29 PM   #26
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If you care a lot about a feature, just have the guts not to buy it. It's that simple really.
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Old Dec 1, 2009, 03:45 PM   #27
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Quote:
Originally Posted by Dragex View Post
If you care a lot about a feature, just have the guts not to buy it. It's that simple really.
Not just not buy it but not play it. Sadly many that didn't buy it pirated it and play it anyway. If you don't buy it don't play it.
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Old Dec 1, 2009, 03:52 PM   #28
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Suprisingly my friendly neighborhood Wal Mart has a really big PC game section, with a pretty good selection. It's one side of a whole aisle, with POS material for the most popular games and everything. Going in there you'd never think PC gaming was in it's death throes. Of course going in there you'd never realise mullets went out of style either so... They are a huge retailer though, with a thriving PC game section.
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Old Dec 1, 2009, 05:22 PM   #29
FrAg Of FuRy
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There are tons of pc exclusives, what I meant was, as far as Triple A, blockbuster exclusives, pc gaming is dead.

Someone stated Crysis 2, but that is a mutli-platform game, not an exclusive to anyone.

Starcraft 2 and Diablo 3 are exclusive....for a little while, we're basically getting it first, we'll pay to be beta testers, the more polished version will find it's way to consoles with extra items and maps and sadly, be greatly overlooked because those kinds of games aren't very appealing to console gamers.

And hey, I'm not some bitter guy with old hardware that says it's dead cause it won't run on my system. I feel I have a pretty damn good system, I even purchased a 3D monitor and nvidia goggles to try and enhance the experience and that is also a big expensive beta test. I mean when you get a game to work in 3D it;s fantastic, but there are so many glitches and headaches...which pretty much sums up pc gaming.

Lately I've been enjoy Serious Sam HD (not in 3D) and Batman Arkham Asylum (in 3D) ...one is multi-platform, one will be on xbox live. Once Sony pushes out 3D for the ps3 in mid 2010, there's another vanished exclusive.

You either want to pay top money for some extra AA/AF and higher res, or you're willing to settle with lower res textures and less AA on a console - that's pretty much what it's come to - not the type of games, just the quality of displaying them.
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Old Dec 2, 2009, 04:09 AM   #30
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Teamfortress 2 might as well be PC exclusive... compare the current iteration of Tf2 to the xbox360 one if you want to laugh.


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